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Lancer Corporation Enhances Parts availability with New Distribution Partnership

“Heritage offers our customers the opportunity to get the OEM parts they need to keep their equipment running along with the parts expertise to answer questions quickly,” Bret Plumer, Lancer’s Senior Vice President of Sales, stated, “Enabling us to exceed customer expectations ensuring the fastest fulfillment possible.”

In addition to connecting with Heritage Parts Experts via phone, email, text and chat, service agents have convenient 24/7 access to parts with the Heritage mobile app. With the app, they can quickly reference parts diagrams and equipment manuals and use Heritage’s Expert ID360 with state-of-the-art viewing technology that provides 360 degrees of rotation. This technology enhances the efficiency of repairs and the accuracy of part identification, providing a more seamless repair process.

“Lancer’s goal is to provide quality OEM parts quickly while delivering critical support and innovative online solutions, and our team is well equipped to help them do just that,” added Tom Szafranski, Heritage Executive Vice President, Business Development. “With Heritage, customers have access to the largest in-stock inventory, as well as dedicated customer care with personal service and expert parts identification. We’re excited to now be a key partner in helping Lancer continue to be a premier provider of beverage dispensing solutions.”

About Lancer Corporation

Lancer is a leader in beverage dispensing equipment. For over fifty years the Lancer brand has been synonymous with quality and world leader in innovative, high-quality dispensing solutions. Lancer’s products exceed customer expectations and with a passion for innovation and engineering expertise that continues to drive success and growth. Lancer is part of the Hoshizaki Corporation, a global leader in commercial kitchen equipment. For more information, visit

About Heritage Parts

Founded in 1987, Heritage Parts is North America’s leading provider of 100% Genuine OEM replacement parts for commercial and institutional kitchen equipment. The success of the Heritage Parts Expert team sets it apart due to its unmatched customer service and evolution of technology solutions for the foodservice industry. Headquartered in Fort Wayne, Indiana, the company’s continued mission is to provide the highest quality personal care ensuring a positive service experience, and to promote OEM partnerships through extension of the OEM’s brand and service reach beyond existing networks. For more information, visit

Media Contact
Teri Kellner
Marketing & Communications
[email protected]